Petcurean Go! Solutions
So, how did the earth’s fastest land mammal…
The Usain Bolt of the Animal Kingdom
…evolve into your couch potato cat who only gets up to eat and use the litter box?
Casey and Corey, professional nappers
Let’s face it: Your pets have gone soft over the years.
And contrary to other pet food brands’ messaging, Mr. Biggles doesn’t have an “inner beast” to unleash.
Petcurean Go! Solutions celebrates the cats and dogs who’ve devolved from their wild relatives. Their bites aren’t the biggest. Their fur coats aren’t the shiniest. But that’s exactly what makes these little guys so lovable.
Designed by AJ Young and Peyton Rives
Out of Home
Placed in public transportation hubs to remind commuters of their furry friends at home
Wild wolf (Canis lupus): This carnivorous canine prefers long pack hunts on the tundra over puppy playdates at the park.
Majestic mutt (Canis lupus sublimis): Known for his loyalty, the founding father of fetch is commonly recognized as “man’s best friend,” a testament to the unbreakable bond between humankind and caninekind.
Peppy pup (Canis lupus vividus): This bright-eyed and bushy-tailed bundle of joy is best known for barking at delivery drivers and welcoming you home with a wagging tail.
Best in show (Canis lupus optimus): Though he may not be the fiercest or fluffiest of them all, this humble hound wins best in show for slobbery kisses and snuggle sessions.
Thanks to Petcurean Go! Solutions, your pups gone soft can feast like the top dogs they truly are.
Snapchat
Sponsored spin-off of the iconic dog filter to emphasize that the cutest pups aren’t picture-perfect
Storyboard
Overview of a 30-second spot