AT&T 5G
Create a 5G health care product that improves the student health and wellness experience on college campuses.
Designed by Sara Maraquardt and Abby Walden
Research
Just about every market study characterizes 18-24-year-olds as social-savvy consumers. From the spontaneous FaceTime calls that last for hours to road trips on broke-college-kid budgets, the youth and young adult demographic craves genuine human connection.
Community is the foundation of a healthy life.
Positive social connections reduce individuals’ risks for disease and depression, so building a stronger body and mind starts with building a stronger community.
Mobile Landing Page
Introducing ION: Fitness. Positively charged.
AR team workout games that make everyone smile as much as sweat. Powered by AT&T 5G.
Out of Home
Neon sculptures based on ION’s in-game AR elements
Viewfinder uses AR and 5G technology to enhance the sculpture and reveal a call to action.
Owned
Paid
Spotify
Collaborative playlists and audio ads
Snapchat
Sponsored interactive AR game lens
Experiential
Football Halftime Challenge
Teams of two compete in an ION dance workout on the field.
Jumbo screens use 5G technology to stream a first-person point of view from participants’ goggles.
5K Glow Run + Concert
Reinforces ION’s high-energy branding and highlights its brand partnership with Gatorade
5K concludes with a concert featuring EDM artist, Marshmello.
Client Plan Book
Complete description of strategy and creative tactics